Privacy policy

Last updated: July 22, 2026

MASS Monster (“MASS Monster,” “we,” “us,” or “our”) operates the MASS Monster website, online store, and the MASS Monster mobile application (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you access or use our Services.

By using any of the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

We collect personal information that identifies, relates to, describes, or can reasonably be associated with you.

Information You Provide

  • Account Information: Name, email address, username, password, preferences

  • Purchase Information: Order history, products purchased, shipping details

  • Communications: Messages sent to customer support or through community features

  • User-Generated Content: Content you post within community, chat, or social features

Information Collected Automatically

  • Device Information: Device type, operating system, app version, IP address

  • Usage Information: App interactions, pages viewed, features used

  • Cookies & Similar Technologies: Used on our website to improve functionality and analytics

Mobile App-Specific Information

  • Location Data (Optional): If enabled, approximate location may be used to verify gym check-ins or location-based features. Location data is not collected in the background.

  • Authentication Data: Used to securely sign in and manage your account

  • Purchase Validation: Used to confirm purchases and membership access

Role and Opportunity Applications

Information collected. If you apply through the MASS Monster app to become a Coach, Moderator, ALTA, or Coral Club Affiliate, we collect the information you provide with the application. This includes your contact number, preferred contact method (text or call), contact email, availability, prior experience, why you believe you are a good fit, and why you want the role or opportunity. Coach applications also include whether you create fitness content, your audience or reach across social platforms, your primary social platform, and whether you are interested in creating Coach or content-creator courses in the app.

How we use and protect it. We use this information to review the application, record an approval or decline and any applicant-visible decision note, and contact you about the role or opportunity. Application information is not added to public profiles and is handled through authenticated applicant features and protected administrative tools.

Retention and Coral Club applications. Application records are retained with your MASS Monster account until the account is deleted, subject to any limited retention required by law. Applying as a Coral Club Affiliate does not create an app role or automatically send your information to Coral Club. MASS Monster administrators may use the contact details you provided to follow up with you about the opportunity.

2. How We Use Your Information

We use personal information to:

  • Provide and operate the Services

  • Process purchases and manage accounts

  • Enable community features and user interaction

  • Improve app and website performance

  • Communicate with you about updates, orders, or support

  • Prevent fraud, abuse, and unauthorized access

  • Comply with legal obligations

3. User-Generated Content & Community Safety

Our Services may allow users to create or share content. We reserve the right to:

  • Remove content that violates our Terms of Service

  • Restrict or terminate accounts for abusive or harmful behavior

  • Review and act on reported content within a reasonable timeframe

Users can report objectionable content and block other users through available in-app tools.

4. How We Share Information

We may share personal information with:

  • Service Providers: Payment processors, hosting providers, analytics tools

  • Shopify: To operate and support our online store

  • Legal Authorities: When required by law or to protect rights and safety

  • Business Transfers: In connection with mergers, acquisitions, or restructuring

We do not sell personal information.

5. Data Retention & Security

We retain personal information only as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

We use reasonable security measures to protect your information, but no system is 100% secure.

6. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Object to certain data uses

  • Withdraw consent where applicable

Requests can be made by contacting us using the information below.

7. Children’s Privacy

The Services are not intended for children under 13 (or under the age of majority in your jurisdiction). We do not knowingly collect personal information from children.

8. International Data Transfers

Your information may be processed outside your country of residence. We take steps to ensure appropriate safeguards are in place.

9. Third-Party Services & Links

The Services may include links to third-party websites or services. We are not responsible for their privacy practices.

9A. Nutrition, AI, and Coaching Data

Eligibility and information collected. Nutrition is available only to adults age 18 or older. Depending on the features you choose, we may process nutrition entries and nutrient snapshots, meal plans, grocery lists, dietary preferences and restrictions, bodyweight entries, calculated or manual targets, training sessions, performance data, and exercise-specific notes, accountability activity, reminders, AI draft metadata, consent records, and coach-access records. Calculation inputs may include age, height, weight, activity level, goal, and a private metabolic-calculation sex selection. Missing nutrients remain unknown rather than being treated as zero.

Purposes. We use this information to provide the diary and calendar, calculate and adapt targets, generate editable meal and guidance drafts, produce weekly reviews and exports, operate reminders, prevent abuse, enforce quotas, support account deletion, and provide features you explicitly request.

AI media and OpenAI. If you separately consent to photo or voice entry, a meal image or audio recording is sent temporarily to OpenAI for moderation, transcription when applicable, and generation of an editable draft. OpenAI output is not trusted as confirmed nutrients or URLs; MASS Monster maps usable candidates to canonical food records, and you must review portions, oils, sauces, and mixed-dish assumptions before confirmation. Responses API requests set store:false. MASS Monster has disabled optional API input/output sharing for model improvement. OpenAI may nevertheless retain certain Responses content for safety and abuse monitoring for up to 30 days under its standard API controls, and limited safety-review exceptions may apply to image inputs. We do not claim Zero Data Retention or Modified Abuse Monitoring.

USDA food data. Food text searches and barcode lookups may send the search term or product code to USDA FoodData Central. USDA results and their provenance may be cached to provide the feature. Meal photos and voice recordings are not sent to USDA.

Companion food suggestions. After you log one food, MASS Monster may use your confirmed diary history from the latest 14 diary days and an audited in-app pairing catalog to offer optional foods and editable serving quantities. Curated and history suggestions do not send these suggestion inputs to OpenAI unless you separately enable AI-ranked food suggestions. With that feature enabled, OpenAI receives only the logged food and serving, meal type, food names already in the current meal, your explicit dietary pattern, allergies, restrictions, and dislikes, and opaque identifiers for the app-approved candidates. OpenAI may filter or rank only those approved identifiers and cannot invent or add a food, quantity, nutrient value, URL, or diary entry. Requests use store:false; standard abuse-monitoring retention may apply for up to 30 days. Suggestion-request metadata expires after 30 days. You may decline or revoke this consent in Nutrition Settings. A suggestion never enters your diary unless you review and confirm it.

Human coaches. Pro members may explicitly grant one verified coach access to retained nutrition, bodyweight, training, accountability, and review categories for 30 days. Both parties can revoke access, permissions are rechecked on each page request, and access is audit logged. Coach grants exclude locations, story media, chats, billing data, and AI source files.

Retention. Confirmed nutrition, bodyweight, training, and review history remains until you delete an item or range or delete the account. Temporary meal images and audio are deleted from MASS Monster storage after processing; orphan cleanup targets files older than one hour. AI request metadata expires after 30 days, generated PDF exports after 24 hours, and content-free analytics events after 90 days. Account deletion also removes Nutrition media and export storage prefixes, subject to legal obligations that require limited records to be retained.

Analytics and sharing. Nutrition analytics use allowlisted, content-free event names and a secret-derived pseudonymous actor key. Analytics do not include food names, calories, macros, weights, coach identifiers, photos, or transcripts. Redacted summary cards are shared only when you choose to share them. Exercise-specific notes may be included in MASS Coach only when you enable its existing fitness personalization. Detailed Nutrition history is included only after separate Nutrition personalization consent.

Your choices. Manual logging can be used without AI media. Reminders are opt-in. After completing estimated setup, you may manually adjust your calorie and macronutrient targets, withdraw AI or Coach personalization consent, revoke coach access, delete supported items or ranges, request an export, or delete your account.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at:

Email: support@massmonster.life